Doç. Dr. Elif KARAOSMANOĞLU


Oda No:
 B407

Tel: 0212 2931300 (2050/114)

E-posta: karaosman5_at_itu.edu.tr

Web Sitesi: www.akademi.itu.edu.tr/karaosman5

Doktora Yaptığı Üniversite: Warwick Üniversitesi

Doktora Yaptığı Alan: Pazarlama

Öğretim Alanları:

  • Kurumsal Kimlik Yönetimi
  • Kurumsal İletişim Yönetimi
  • Kurumsal Marka Yönetimi
  • Bütünleşik Pazarlama İletişimi
  • Stratejik Pazarlama Planlama

Araştırma Konuları :

  • Kurumsal Kimlik
  • Kurumsal Marka Yönetimi

Yayınlarından Örnekler:

“Contemporary Thoughts on Corporate Branding and Corporate Identity Management” (with T C. Melewar), Palgrave MacMillan, London, 2008.

“Special Issue on Corporate Identity, Branding and Communication” (with T C. Melewar), Journal of Brand Management, Vol. 14 No. 1, 2008.

“Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Post-merger Corporate Identity” (with T C. Melewar and D. Stark), T. C. Melewar and E. Karaosmanoğlu, (eds.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Palgrave MacMillan, London, 2008.

“Seven Dimensions of Corporate Identity: A Categorisation from the Practitioners’ Perspectives” (with T.C. Melewar), European Journal of Marketing, Vol. 40, No. 7/8, p. 846-869, 2006.

“Corporate Communications, Identity and Image: A Research Agenda” (with T. C. Melewar), Journal of Brand Management, Vol. 14, No. 1, p. 196-206, 2006.

“Corporate Identity: Concept, Components and Contribution” (with T.C. Melewar), Journal of General Management, Vol. 31, No. 1, p. 59-81, 2005.

“Resolving the Corporate Identity Conundrum: An Exploratory Study of the Concept and Its Contribution” (with T.C. Melewar and P. Douglas), in Veloutsou, C. (ed), Communicating with Customers: Trends and Developments, Athens Institute of Education and Research (ATINER), Athens: Greece, 2003.

Uzmanlık Alanları:

  • Marka Yönetimi
  • Tüketici Ürünleri ve Pazarlama
  • Pazarlama İletişimi
  • Yenilikçilik
  • Deneysel Tasarım