Doç. Dr. Elif KARAOSMANOĞLU


Oda No:
 B407

Tel: 0212 2931300 (2050/114)

E-posta: karaosman5@itu.edu.tr

Web Sitesi: www.akademi.itu.edu.tr/karaosman5

Doktora Yaptığı Üniversite: Warwick Üniversitesi

Doktora Yaptığı Alan: Pazarlama

Öğretim Alanları:


Pazarlama Yönetimi
Bütünleşik Pazarlama İletişimi
Tüketici Davranışları
Pazarlama Araştırması

    Araştırma Konuları :

    • Kurumsal Kimlik ve Marka Yönetimi
    • Tüketici ve Teknoloji Etkileşimi

      Yayınlarından Örnekler:

      1) Uluslararası Hakemli Dergilerde Yayımlanan Makaleler

      Karaosmanoglu E., Didem Gamze Isiksal, Nesenur Altinigne, "Corporate Brand Transgression and Punishing the Transgressor: Moderation of Religious Orientation", Journal of Product and Brand Management, Vol. 27, No. 2, 04/2018, s. 221-234, ISSN: 1061-0421, https://doi.org/10.1108/JPBM-01-2017-1388

      Isiksal D.G., Karaosmanoglu E., "Consumer-Brand Relationships under the Effect of Consumer Dishonest Behavior", Journal of Management, Marketing and Logistics, Vol. 5, No. 2, 06/2018, s. 1-10, ISSN: 2148-6670, İndeks: ECONLIT, EBSCO, Proquest

      Nesenur Altinigne, Elif Karaosmanoglu, "The Importance of Web Atmospherics with Emphasis on Visual Complexity in Online Retailing Based on S-O-R Paradigm", Journal of Business, Economics and Finance, Vol. 6, No. 4, 12/2017, s. 348-354, ISSN: 2146-7943, http://www.pressacademia.org/images/documents/jbef/archives/vol_6_issue_4/06.pdf

      Karaosmanoglu E., Altinigne N., Isiksal D. G., "CSR motivation and customer extra-role behavior: Moderation of ethical corporate identity", Journal of Business Research, No. 69, 10/2016, s. 4161-4167, ISSN: 01482963

      Karaosmanoğlu E., Baş Elmadağ A. B., Zhang J. (Kay), "The Role of Other Customer Effect in Corporate Marketing: Its Impact on Corporate Image and Consumer-Company Identification", European Journal of Marketing, Vol. 45, No. 9/10, 05/2011, ISSN: 0309-0566

      Melewar T. C, Karaosmanoglu E., "Seven Dimensions of Corporate Identity: A Categorisation from the Practitioners’ Perspectives", European Journal of Marketing, Vol. 40, No. 7/8, 2006, s. 846 – 869, ISSN: 0309-0566

      Karaosmanoglu E., Melewar T. C., "Corporate Communications, Identity and Image: A Research Agenda", Journal of Brand Management, Vol. 14, No. 1/2, 09/2006, s. 196 – 206, ISSN: 1350-231X

      Melewar T. C, Karaosmanoglu E., Patterson D., "Corporate Identity: Concept, Components and Contribution", Journal of General Management, Vol. 31, No. 1, 2005, s. 59-81, ISSN: 0306-3070, Index: Business Source Premier
      Skourtis G., Assiouras I., Karaosmanoglu E., "Does the Co-creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources", European Management Review, 2018, s. ss, ISSN: 1740-4754, Emerald, Forthcoming


      2) Uluslararası Kitaplar veya Kitaplarda Bölümler


      Elif Karaosmanoglu, Gulberk Gultekin Salman, Bang Nguyen, T. C. Melewar, J. Hemsley-Brown (Ed.), ""Chapter 6: Corporate Brand Communication in Higher Education”, Strategic Brand Management in Higher Education,", 12/2018, London: Routledge Taylor and Francis

      Melewar T. C., Karaosmanoğlu E. (Ed.), Çeviri: 2008, "Contemporary Thoughts on Corporate Branding and Corporate Identity Management", 2008, ISBN: 978-0-230-54314-0, London: England: Palgrave MacMillan

      Melewar T. C., Stark D., Karaosmanoğlu E., Melewar T.C., Karaosmanoğlu E. (Ed.), "Renault-Nissan: A Study into the Advantages of A Prior Strategic Alliance in the Development of a Post-merger, Corporate Identity Contemporary Thoughts on Corporate Branding and Corporate Identity Man", 2008, ISBN: 978-0-230-54314-0, London: England: Palgrave MacMillan

      Melewar T. C., Karaosmanoğlu E., Douglas P., Veloutsou C. (Ed.), "Resolving the Corporate Identity Conundrum: An Exploratory Study of the Concept and Its Contribution, Communicating with Customers: Trends and Developments", 2003, ISBN: 960-87822-2-8, Athens: Greece: Athens Institute of Education and Research (ATINER)

      Nesenur Altinigne, Elif Karaosmanoglu, Didem Gamze Isiksal, F. Kasia (Ed.), "A critical review on the use of the scenario technique for experimental design: Challenges and lessons learned, SAGE Research Methods Cases Business & Management", 1/2019, London: SAGE Publications


      Uzmanlık Alanları:

      • Marka Yönetimi
      • Tüketici Ürünleri ve Pazarlama
      • Pazarlama İletişimi
      • Yenilikçilik
      • Deneysel Tasarım