Prof. Dr. Ayşe Banu ELMADAĞ BAŞ

AyseBanuElmadag

Oda No: B401

Tel: 0212 2931300 (2761)

E-posta: elmadaga@itu.edu.tr

Web Sitesi: www.akademi.itu.edu.tr/elmadaga

Doktora Yaptığı Üniversite: Alabama Üniversitesi

Doktora Yaptığı Alan: Pazarlama


Öğretim Alanları:

  • Pazarlama
  • Hizmet Pazarlaması
  • Tüketici Davranışı

Yayınlarından Örnekler:

“The Empowerment of Frontline Service Staff in 3PL Companies” (with E. E. Alexander and B.K. Scott), Journal of Business Logistics, forthcoming.

“Antecedents and Consequences of Congruence between Organizational and Service Employee Commitment to Service Quality”, (E. E. Alexander and R. F. George), Journal of Marketing Theory and Practice, Armonk: Vol. 16, Iss. 2, p.95. Spring 2008.

“Market Orientation, Employee Development Practices, And Performance In Logistics Service Provider Firms?”, (with A. Ellinger, D. J. Ketchen, Jr., G. Tomas, M. Hult and G. Richey), Industrial Marketing Management Journal 37(4), p. 353-366, 2008

“The Influence of Frontline Service Employee Development Practices on the Relationship between Empowerment and Performance,” (with A. Ellinger, A.D. Ellinger), Human Resource Development Quarterly, Vol.18, No. 3 p. 293-314, 2007.

“Exploring the Development of Supply Chain International Joint Ventures,” (with M. Tokman, N. Uray and G. Richey), International Journal of Physical Distribution and Logistics Management, Bradford Vol. 37, Iss. 6; p. 442, 2007.

Uzmanlık  Alanları:

  • Marka Yönetimi
  • Pazarlama İletişimi
  • Hizmet Pazarlaması
  • Tüketici Pazarlaması
  • Deneysel Tasarım
  • Servis Sektörü
  • Sağlık Sektörü